E-Cigs – Is This the End of L lectric Tobacconist?
Lectric Tobacconist is a small independent establishment in Burlington, MA. It has been serving clients in the area of book publishing for over fifteen years and recently began offering audio titles as well as eBooks to meet their growing demand for audio titles. Over the past several months, they have experienced unprecedented volume of orders. In this article I present an overview of the circumstances that lead up to their sudden popularity surge.
On July ninth, an individual vented around the Customer Services Representatives’ Live Chat detailing that the earlier day’s delivery regarding two nicotine e-books to two specific customers had been delayed as a result of mix up involving the “cookies” feature and the automatic payment system. Typically the chat transcript discloses that the personal was satisfied along with the book’s articles, but was however frustrated because the particular eBooks were not yet delivered any time he went to be able to check them within. The chat consultant explained that within order for the particular eBooks to end up being delivered by typically the end of typically the day, they will need to be updated with the correct information regarding nicotine vapour levels in a variety of open public locations.
Since it turns out there, two new purchases placed by 2 different individuals location the Vaporizer Lite into a super-hot niche. These orders put in both retailers are for two very popular e-books: the Nicotine spot, and the Smoking gum. This is usually good news for the L lectric Tobacconist, because the potential market for ecig accessories is massive. If the Vaporizers demonstrate to be successful then we could perfectly see a great increase in the particular quantity of retail organizations selling vaporizers throughout the country.
Two days afterwards, on August 3rd, the company starts to receive calls relating to two additional purchases placed by a couple of more different individuals. The company quickly sends the very first order, which can be regarding thirty dollars really worth of products, for the e-mail box of just one of the slots. One call is made to what is order and one more thirty dollars will be credited to typically the e-mail box. This takes some time lengthier than the 25 seconds it got to put the very first order, but in least the e-tailer knows to keep the inventory amounts up.
A couple of short times later, on August 5th, we locate that another group of thirty plans has arrived at the e-tailer. One bundle contains three hundred or so and fifty-five deals, a result of the 2 orders placed previously. Less than about a minute is wasted through the chain of buying, but by the particular end during, presently there are already 300 and fifty packages in transit. This can be a severe delay due to the sheer number associated with products. Since this will be the fourth most frantic week of the particular year, it is usually clear that anything is seriously completely wrong.
These day, September second, another batch associated with three hundred plus fifty packages is usually received. These, however, are only a portion of the several thousands of packages which often have accumulated in the course of the past eight months. The electric powered Tobacconist is furthermore experiencing unprecedented gaps due to the overflow of business. It takes four added hours to end processing the demand and the organization is forced to turn down demands for previously made available services.
Finally, on Sept. 2010 5th, we receive yet another package deal. This time, however, presently there are four packages left. Additionally , three of the deals contain smoking paraphernalia. It is difficult to see exactly how an industry which often has made it possible for literally one to access the e cigarettes with the make use of of an internet account, could become experiencing such holds off in the source chain process.
L lectric Tobacconist has reached new levels regarding shame and embarrassment. It truly is my desire that article will certainly be of help to any customer or retailer in need of a friendly, expert, honest and skilled e-commerce management staff. I am aware the disappointment related to experiencing severe delays in the distribution of your goods, as well since the disappointment related with having to be able to decline service to a customer dependent solely on their own request. I was also aware about typically the frustration that retailers who experience severe delays can be encountering when working with a manufacturer or perhaps distributor who is not cooperative. There are several questions i believe are critical and are worthy of appropriate answers just before I discuss all of them with my Electric Tobacconist clients. If you usually are in need of a Dependable E-Commerce Manager, please feel free in order to contact me at any time.